Friday, 25 September 2015

Managing Brands For Success: The Basics

In economics, luxury brands are those brands whose demand increases proportionally as incomes rise. They can also be defined as being the contrast to  "necessity goods": demand increases less in proportion to income.  Luxury brands constitute the majority of luxury products. The term 'luxury brand' is synonymous with high prices, luxury, and high quality. They are often referred to as...
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